【谷歌搜索引擎优化】影响Google排名的200个因素: 网站级别因素(62-79)

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谷歌搜索引擎优化:影响Google排名的200个因素: 网站级别因素(62-79)

62. Content Provides Value and Unique Insights: Google has stated that they’re on the hunt for sites that don’t bring anything new or useful to the table, especially thin affiliate sites.


63. Contact Us Page: The aforementioned Google Quality Document states that they prefer sites with an “appropriate amount of contact information”. Supposed bonus if your contact information matches your whois info.


64. Domain Trust/TrustRank: Site trust — measured by how many links away your site is from highly-trusted seed sites — is a massively important ranking factor. You can read more about TrustRank here.

域名信任度:域名的信任度主要靠高质量的信任外链来源,关于信任排名(Trust Rank)的更多信息可以参考这个页面。

65. Site Architecture: A well put-together site architecture (especially a silo structure) helps Google thematically organize your content.


66. Site Updates: How often a site is updated — and especially when new content is added to the site — is a site-wide freshness factor.


67. Number of Pages: The number of pages a site has is a weak sign of authority. At the very least a large site helps distinguish it from thin affiliate sites.


68. Presence of Sitemap: A sitemap helps search engines index your pages easier and more thoroughly, improving visibility.


69. Site Uptime: Lots of downtime from site maintenance or server issues may hurt your ranking (and can even result in deindexing if not corrected).


70. Server Location: Server location may influence where your site ranks in different geographical regions. Especially important for geo-specific searches.


71. SSL Certificate (Ecommerce Sites): Google has confirmed that they index SSL certificates. It stands to reason that they’ll preferentially rank ecommerce sites with SSL certificates.


72. Terms of Service and Privacy Pages: These two pages help tell Google that a site is a trustworthy member of the internet.


73. Duplicate Meta Information On-Site: Duplicate meta information across your site may bring down all of your page’s visibility.


74. Breadcrumb Navigation: This is a style of user-friendly site-architecture that helps users (and search engines) know where they are on a site:


Breadcrumb Navigation

Both SearchEngineJournal.com and Ethical SEO Consulting claim that this set-up may be a ranking factor.


75. Mobile Optimized: Google’s official stance on mobile is to create a responsive site. It’s likely that responsive sites get an edge in searches from a mobile device.


76. YouTube: There’s no doubt that YouTube videos are given preferential treatment in the SERPs (probably because Google owns it ):


Make Money Online


77. Site Usability: A site that’s difficult to use or to navigate can hurt ranking by reducing time on site, pages viewed and bounce rate. This may be an independent algorithmic factor gleaned from massive amounts of user data.


78. Use of Google Analytics and Google Webmaster Tools: Some think that having these two programs installed on your site can improve your page’s indexing. They may also directly influence rank by giving Google more data to work with (ie. more accurate bounce rate, whether or not you get referall traffic from yourbacklinks etc.).

使用Google Analytics和Google Webmaster Tools:有些观点说Google会考虑这2个因素,和影响排名相比,更大的作用是影响收录。

79. User reviews/Site reputation: A site’s on review sites like Yelp.com and RipOffReport.com likely play an important role in the algorithm. Google even posteda rarely candid outline of their approach to user reviews after an eyeglass site was caught ripping off customers in an effort to get backlinks.

用户评价:站点在其他网站的评价,如Yelp, RifOffReport, WOT等,也会影响网站的排名。因为这些评分站点Google也是会去爬行,索引并读取内容的。而且这些网站往往是信任度非常 高的,所以悉心维护你的网站的评分也是很有必要的。



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